Digital Marketing Manager
Experienced digital marketing manager offering bespoke services to businesses across the UK, helping put your business on the digital map and achieve success for your brand.
Services
Social Media Marketing
Develop and deliver a tailored marketing strategy whether its for Instagram, TikTok, LinkedIn, Facebook or YouTube.
Search Engine Optimisation
Optimise your website, social media and ads to make sure your business is found when others search for you.Social Media Marketing
Develop and deliver a tailored marketing strategy whether its for Instagram, TikTok, LinkedIn, Facebook or YouTube.
Copywriting
Getting to grips with your brand, mimicking your brand voice to easily create captions, blogs and content that captures your audience whatever the media form.
Meta Ads
Strategise and execute targeted paid advertising campaigns designed to capture attention, expand your social media reach, and strengthen brand visibility. From campaign planning to ad creation and publishing, all while delivering clear data and performance metrics to keep your growth measurable and transparent.
Website Management
From maintaining functionality and security to refreshing content and optimising for SEO, I provide end-to-end website management across platforms like WordPress, GoDaddy, and other templated systems. By monitoring performance, implementing strategic improvements, and aligning your website with wider marketing objectives, I help businesses transform their online presence into a powerful driver of growth.
SMS and Email Marketing
Enhance your customer communication with a blend of manual and automated SMS and email campaigns powered by leading CRM systems such as MailChimp and GoHighLevel. From designing newsletters and promotional campaigns to building intelligent workflows and automated lead response systems, I ensure every message is timely, personalised, and strategically aligned to drive engagement and conversions.
PR
Craft and distribute professional press releases that capture your brand’s key messages and share your business news with targeted media outlets. From writing compelling copy to managing distribution, I help position your business in front of the right audiences to increase visibility, credibility, and brand authority.
Content Creation
Bring your brand to life with content tailored to engage and inspire your audience. From capturing and producing video, audio, graphics, and photography to professional editing and optimisation, I deliver content that aligns with your brand voice and marketing strategy. Whether it’s social media visuals, promotional videos, podcasts, or branded imagery, every piece is designed to enhance your online presence and drive measurable results.
About
Partnering with diverse organisations from charities to wellness brands to tech innovators to deliver measurable impact.
Digital marketer & PR manager
Based in Sheffield, I began my career in digital marketing after earning a degree in Journalism and have since built over 5 years of experience creating and delivering tailored digital strategies. Alongside multiple digital marketing certifications, I’ve worked with more than 15 organisation, ranging from charities and not-for-profits to businesses generating over £250K annually, helping them strengthen their online presence and achieve measurable growth.
My expertise spans the full spectrum of modern digital marketing, including CRM systems, automation, email marketing, social media management, paid advertising, content creation, and website redevelopment. Whether it’s building a brand voice, enhancing customer engagement, or optimising campaigns for ROI, I approach every project with a strategic mindset and a focus on long-term impact. I am committed to understanding each client’s unique culture and audience, ensuring every strategy not only aligns with business objectives but also delivers meaningful results.
Contact me
Case Studies
Take a look at how I've helped clients achieve their marketing goals through tailored strategies.
Excel Martial Arts - Paid Meta Ads Strategy
Wanting a clear lead generation process to grow student numbers.
A targeted Meta Ads campaign was developed to capture qualified leads, streamline the funnel from interest to assessment booking, and optimise conversions through performance tracking and tailored ad creatives, with 7 day lead nurture sequences.
517% ROAS and a 418% net profit margin. The campaign transformed the student acquisition strategy, delivering immediate growth and a scalable model for future enrolments.
Hair Salon – Social Media Strategy
A local hair salon was facing declining customer numbers. Traditional marketing approaches were no longer resonating, and the brand struggled to connect with a younger demographic that drives repeat business and long-term loyalty.
A refreshed social media strategy repositioned the salon to appeal to a younger audience. Content was tailored to showcase modern styles, trending services, and behind-the-scenes authenticity, while engagement tactics built stronger connections with potential clients. The focus shifted from simply attracting more customers to increasing the value of each visit.
200% increase in average customer spend per visit. Effectively tripled transaction value, boosting revenue without needing to expand the customer base. Social media presence repositioned the brand to appeal to a younger, higher-value demographic. Social platforms became a direct revenue driver rather than just an awareness tool. The strategy not only revitalised the salon's brand appeal but also transformed customer behaviour, generating sustainable revenue growth.
Sheffield Dog Training – Website & Digital Strategy
A dog training business owner believed demand for her services was disappearing, with bookings in decline and the perception that the industry itself was in decline. Her brand no longer resonated with potential customers, and digital presence was outdated and underperforming.
An integrated digital strategy was implemented, including a full website redevelopment, targeted email marketing campaigns, and a refreshed social media strategy to rebuild brand authority and re-engage the target audience. The focus was on creating a modern, accessible online experience while driving demand through consistent communication and targeted outreach.
125% increase in bookings within the first month. Business repositioned to show clear customer demand and renewed growth potential. Email and social strategies boosted engagement and conversion rates across platforms with over 18k views in 3 months. Set to book out all classes by month two, creating sustainable demand and long-term momentum. This transformation not only disproved the idea of a 'dying industry' but also turned digital channels into the primary engine of growth for the business.
Reviews
Dan Taylor
Lydia maintains the social media content for both the ladies and barber side of the company. Lydia is very focused on content and creating the right vibe to suit our online presence and market. Lydia is a real asset to Taylor Taylor.
Get In Touch With Me
If you have any questions or want to discuss how I can work with your business, get in touch. I offer a free 1 hour, no obligation video call.
